The Cheese Street Journal
Long Beach EditionMarkets
Brie Futures Surge as Island Willpower Hits Record Low
Soft-cheese contracts close at an all-time high on Long Beach. Analysts point to proximity and a new fridge layout.
By Margaret Rind
KO LANTA, Thailand - Brie futures closed at a record on Tuesday as willpower among Long Beach residents fell to its lowest level since the index began in 2023, the year a delicatessen opened on the island's main road.
The move followed reports, first carried on a community forum, of a new cheese on the left side of the fridge. Volume spiked within minutes. Trading was halted briefly at 10:40 when the exchange's only analyst was offered a taste.
“The brie is very good and the walk is short. We see no catalyst for a reversal before Monday.”
Desmond Curd, head of soft commodities at Wheyfarer Capital
Sourdough was the session's only decliner. Analysts attributed the weakness to buyers who arrived for bread and left without it.
Willpower is expected to open lower.
